Disclosure about our use of tracking Cookies, their configuration, and how to evade them.
This website uses tracking cookies and that may have implications for your privacy. The following describes our use of tracking cookies, how we have configured our tracking cookies, and what you can do to avoid the tracking cookie technology that we use.
We use two tracking (record your navigation behaviour on this website) technologies from Google: Analytics and Google Tag Manager. Additional functional cookies (they help the website operate correctly and do not track you) from SquareSpace, CloudFlare, and TypeKit are also in use.
Our purpose for using tracking cookies on this website
Google Analytics and Google Tag Manager allow us to track and measure how visitors, like yourself, interact with our website. We will never trade or share the information we collect via Analytics and Tag Manager.
We use that information to inform our marketing for two purposes exclusively:
▸ to understand what parts of our website visitors interact with, what do they read, and what do they ignore;
▸ to uncover the demographic and topical interest profiles of our visitors (segmentation).
The configuration of our tracking cookies
The data retention setting (how long we keep visitor data) is set to the system minimum of 14 months from the first visit. Successive visits do not re-start this limit, it is 14 months from the date of your first visit and once that limit is crossed your information gets deleted in the Google Analytics system.
We also have turned on a feature in Analytics called User ID that allows us to track a visitor across devices and multiple sessions, in an anonymised way, in order to understand how she/he interacts with our content over a long period of time.
This makes sense for our website as we have a blog that people may return to read over a long period or time. It does not allow us to know your identity. The information still gets deleted after 14 months.
How to avoid our tracking
Google Analytics does not respect a browser’s Do-Not-Track (DNT) flag – most analytics technologies do not either. This is something we hope will change in time.
However, Google Analytics has a tool called Google Analytics opt-out browser add-on which has the same effect as Do-Not-Track (DNT): it stops the tracking. The add-on works on Microsoft Internet Explorer 11, Chrome, Firefox, Safari and Opera. The link will take you to the download page.
That is our full disclosure about the cookie tracking technologies that we use and how we use them.
20th of August 2018: Page created.
8th of September 2018: Change Log added.