Our services cover every aspect that is required in order to transform a marketing organisation for the purpose of achieving and sustaining high performance and efficacy in marketing.
The Marketing Maturity framework provides a progression, from Foundations, to Maturity, to Innovation, that delivers the effective transformation of the marketing organisation across the four aspects of maturity.
Strategic business assessment, adjustment, and alignment.
Appraisal of the marketing function and prioritisation of the aspects to be transformed.
Definition of the standards of customer experience and customer service throughout the customer lifecycle.
Re-design of the customer journey across all business functions and experience touchpoints.
Redefine the marketing key performance indicators as needed and confirm their alignment with the wider goals of the business.
Acceleration: augmenting the capabilities and competences of the marketing team.
Acceleration: marketing process re-engineering and optimisation.
Risk: aspects related to clients' personal private information.
Risk: aspects related to the security of the marketing stack and data flows (in conjunction with a partner security firm).
Unification: elimination of silos, operational barriers, and operational friction.
Unification: definition and development of the seamless customer experience across physical and digital.
Technology: evaluation of the adequacy of the marketing stack.
Technology: procurement of a fit-for-purpose marketing stack, including provider due-diligence.
Iteration and innovation of the firm's customer engagement.
Performance monitoring across all the maturity aspects.
Operations refinement (internal focus).
Contextual adjustments (external focus).
Disruptive physical-digital innovation initiatives.